Category: BUSINESS ADMINISTRATION

THE OBJECTIVE OF EFFECTIVE COMMUNICATION IN ACHIEVING ORGANISATION GOALS

THE OBJECTIVE OF EFFECTIVE COMMUNICATION IN ACHIEVING ORGANISATION GOALS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Basically, communication touch every sphere of human activity, it informs or better still disseminate information/message to target audience. One of the peculiarities of the human race is communication among the members of the society. Communication is an essential attribute […]

THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION

THE  IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Market segmentation is a vital issue in marketing strategy. Therefore, marketing segmentation is the sub-dividing of a market into district subset of customers where any subsets may conceivably be selected as a target to be reaching with a district […]

EFFECTS OF MOBILE COMMERCE SERVICES ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA

EFFECTS OF MOBILE COMMERCE SERVICES ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN NIGERIA Abstract The financial vulnerability of the SME sector in Nigeria has led to its slim chances of survival due to low sales, low profitability, high costs of doing business thereby resulting in poor performance. The study seeks to ascertain the […]