IMPACT OF SOCIAL MEDIA ON ACCOUNTING EDUCATION STUDENTS’ ACADEMIC PERFORMANCE
Background to the Study
The social media has become one of the most important communication means in recent times. However, social networking exists so as to provide communication among people regardless of the distance, making it open to people easily to share information, files, pictures and videos, create blogs and send messages, and conduct real-time conversations. These systems are referred to as social, simply because they allow communication with buddies and co-workers so easily and effectively. It also strengthens the ties between of those systems. Social media has exploded as a category of online discourse in the society and setting speed and reach, social media is fast changing the public discourse in society and setting trends and agenda in topics that ranging from the environment and politics to technology and the entertainment industry (Asur and Huberman, 2010). In the last ten years, the online world has changed dramatically thanks to the invention of social media, young men and women has change ideas, feelings, personal information, pictures and videos at a truly astonishing rate. Seventy-three percent of wired American teens now use social media websites Oberst in Owusu-Asheawu & Larson, (2015).
Martin, (2008); Lusk, (2010) share the same concept of social media, to them, social media is the use of Facebook, Blogs, Twitter, myspace, Linkedin for the purpose of communication, sharing photos as well as videos. However, for the purpose of this study, social media is captured within the use of internet through Facebook, Whatsapp, Twitter, Skype, Myspace, Wechat, Imo as well as Yahoo messenger for communication directly with other people socially and in media. They are playing a large and influential role in decision – making in the occasions from the world economically, politically, socially and educationally. Despite the unhealthy impact of social media many students are engrossed in spending most of their time on social media sites which includes the most popular facebook, Twitter, and Instagram. Social media has embedded a negative image upon many minds, however, it is also perceived as a pathway to develop knowledge and social skills among students beyond their campus walls (Wang, Chen and Liang, 2011). Social media has equal positive or negative aspects but many students are using these sites on a regular basis.
The goals of tertiary education according to National Policy on Education (NPE, 2013) is to:
- Contribute to national development through high level man-power training;
- Provides accessible and affordable quality learning opportunities in formal and informal education, in response to the needs and interest of all Nigerians;
- Provides high quality career counselling and life long learning programmes that prepares students with the knowledge and skills for self reliance and the world of work;
- Reduce skill shortage through the production of skilled man relevant to the need of the labour market;
- Promote and encourage scholarship, entrepreneurship and community services;
- Forge and cement national unity and;
- Promote national and international understanding and the interaction
NPE (2013) listed the following as the goals of technology education
- Provide courses of instruction and training in engineering, other technologies, applied sciences, business and management leading to the production of trained man-power;
- Provide the technical knowledge and skills necessary for agricultural, industrial, commercial and economic development of Nigeria;
- Give training that impact necessary skills for the production of technicians, technologist and other skilled personnel who shall be enterprising and self-reliant;
- Train people who can apply scientific knowledge to solve environmental problems for the convenience of man; and
- Give exposure on professional studies in the technologies.
With keen observation, students both at secondary level and tertiary level has deviated from these goals and one wonders if these goals can be achieved with students’ current use of technology related media, equipments etc, as students has allowed themselves to be driven by technology, it is on this premise that the researcher investigated the impact of social media on Accounting Education students’ academic performance in the University of Nigeria Nsukka, Ikere Ekiti campus.
Statement of the Problem
Since the advent of social media sites in 1990s, it is assumed that the academic performance of students is facing a lot of neglect and challenge. There is deviation, distraction and divided attention between social networking activities and their academic work. It is observed that students devote more attention to social medial than they do to their studies. Those sites have caused some potential harm to the society such as cyber bulling child, pornography and addictions and this without doubt can influence educational performance of students positively and adversely (MehMood & Taswir (2013) and Jacobsen & Forste, (2011). The student become victims of social networks more often than anyone else, it is a common sight to see a student chatting in sensitive and highly organised places like church, mosque and lecture venues. The growing dimension of the use of the social media among the students of today cannot be over emphasised. Over the years, social networking among students has become more and more popular, many parents and guidance are worried that students are spending too much time on facebook and other social media sites and so have no enough time to study. Though, parents are worried about students’ constant use of the social media sites, many students continue to utilize these sites on daily basis. It is against this background that this research is been conducted to ascertain the impact of students use of social media sites on their academic performance.
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