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EFFECT OF PERSONALITY TRAITS ON ENTREPRENEURS’ COMMITMENT

CHAPTER ONE

INTRODUCTION

Background of the Study

The differences in the behaviour and characters of individual make them unique and different from another person (Barrick, Mount & Ning, 2013). These differences and uniqueness makes the personality of individual an inherent ability that is not the same with another person. The commitment of entrepreneur towards business ventures greatly depend on the type of traits inherent in the entrepreneur (Zhao & Seibert, 2006). Personality trait is therefore a set of inherent ability to assess and coordinate the commitment of an entrepreneur so as to be able to achieve the desired performance of the business (Mohammed & Massoud, 2016; Ibidunni, Ogunnaike & Abiodun, 2017). Ali & Amirul (2016) explained that the most important factors that correlates with the entrepreneurs commitment is the personality. It explains the individual’s unique, typical and preferred way of feeling, thinking and behaving (Zahari, 2016). The personality and the commitment of the man behind the economic activities, that is the entrepreneur, is what this study is set out to investigate and ascertain the relationship and effect. The objective of the study is to identify the personality traits factor that will drive entrepreneurs’ commitment towards business ventures. The study will be an additional platform for educating entrepreneurs about their inherent personality that can influence their commitment towards entrepreneurial activities.

Robinson and Stubberd (2014) believed the understanding of entrepreneurship and proper development of right skills will make young and old to start their own business. To curb the global rate of unemployment many nations are embracing entrepreneurship. However, entrepreneur operates within the process of entrepreneurship and without entrepreneurship there cannot be effective entrepreneur. Entrepreneurship is just a process to establishing business ventures and it is a dynamic course of vision, creation and change that involves an application of vigour and passion toward the establishment and execution of new concepts, ideas and creative solutions (Beeka & Rimmington, 2011; Adelekan & Dansu, 2016). Robinson and Stubberd (2014); Lawal, Adegbuyi, Iyiola, et al., (2018) emphasized that entrepreneurship education is important to be able to overcome the various challenges that come with today’s technological savvy environment. Adequate training can actually increase loyalty towards improve entrepreneurial activities (Ogunnaike, Borishade & Adeniyi, 2014).

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Updated: 31st January 2020 — 10:36 am

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