RELATIONSHIP BETWEEN SOCIAL MEDIA UTILIZATION AND ACADEMIC ACHIEVEMENT UNDERGRADUATE STUDENTS

CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

The internet revolution changed the information world with regard to sharing, speed, storage and retrieval of information in whatever form regardless of the person‘s location. Through the internet, a number of web technologies emerged, and one technology that is making waves with regard to information sharing and communication are the social media networks. The evolution of social media has cut across all facets of society (education inclusive) with its positive and negative impacts. Social media has transformed and impacted on communication, learning, research and education in general. Among the vast variety of online tools which are available for communication, social networking sites (SNS) have become the most modern and attractive tools for connecting people throughout the world (Aghazamani, 2010). Social media technology (SMT) refers to ―web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication‖ (Davis, 2012;). Through this platform, individuals and organizations create profiles, share and exchange information on various activities and interests. An interesting aspect of social media is that it is not limited to desktop or laptop computers but could be accessed through mobile applications and smartphones making it very accessible and easy to use. Examples of these social media platforms both on the web and mobile application include Facebook, Twitter, YouTube, Whatsapp, Instagram, blogs etc. These sites are used to interact with friends, peers, and others that are found in groups on these sites. The sharing of information ranges from news, debates, gossips, feelings or statement of mind, opinions, research and other academic works in universities and colleges.

Statement of the Problem

The rapid advancement of media technology has had a great impact on the way people communicate on a daily basis. The growing dimension of the use of the social media among the youth of today cannot be overemphasized. Social networking among students has become more and more popular. The potential risks facing undergraduates students, as they engage in online social networking to cater or prepare for their social information needs rather than oral or face-toface communication. The researcher observed that the convenience the social networking sites give undergraduates students to communicate to one another may directly or indirectly affect their interpersonal communication positively or negatively. Also, the purported wrong usage of grammar, spelling and texting language in social media are among the factors that affect undergraduate students‘ academic achievement.

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Updated: 29th April 2019 — 9:31 am

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