Welcome to Jollertex Computer

Get Your Project Materials

USE OF THE INTERNET FOR POLITICAL COMMUNICATION

CHAPTER ONE

INTRODUCTION

1.1 The Study Background

One of the common complaints by opposition parties especially during elections in Nigeria is that they are not given equal airtime as the ruling parties to air their campaigns on government owned media, which is the dominant media in Nigeria to reach voters. Opposition parties often see this as deliberate attempt by the ruling parties to reduce the oppositions‘ influence and chances of winning elections. Nigerian broadcast law forbids ownership of the mass media by political parties. This therefore, means that political parties are left to use government or privately owned traditional media for political campaigns. With this comes the difficulties of access and high cost of use of these media for opposition parties. Perhaps do to some of these challenges and other perceived benefits, in recent times; there has been a growing trend with political parties in Nigeria incorporating the internet for political campaigns. The incorporation of the internet in political campaigns is assumed to have given campaign groups whether government or opposition parties unprecedented opportunities for political campaigns to reach voters. Ownership and use of the internet for political campaigns is open to all campaign groups and gives them the opportunities to greatly use the media to reach out to voters and supporters alike. Relatively, the cost of operating a website or using the internet is far cheaper than traditional media. Political campaigners in Nigeria are now adopting the internet for political communication aimed at mobilizing public participation in elections.

Though, there was an observed growth in use of internet-based political campaigns during the 2011 general election, questions remain about the usefulness of internet-based political campaigns to voters‘ decision making during the election in areas where they were used such as in Abuja Municipal Area and Shendam Local Government Area of Plateau State. Also, the body of evidence as regards problems associated with the use of internet for political campaigns as well as how the internet addresses the challenges associated with the use of traditional media for political campaigns during the election are very few and evolving.

Statement of the Problem

In Nigeria, recent elections have been characterized by an unprecedented use of the internet for political campaign by many political parties, particularly by parties in the opposition who often face hurdles in their attempts to have equal access to the traditional media for political campaigns. In Nigeria, it is not unusual to hear about accusations of unequal or limited access to the media by political parties in opposition as they seek to reach voters. There are more government controlled media in Nigeria than private owned media. It is generally assumed that within a democratic political system citizens should have sufficient opportunities to communicate their preferences toward political decision makers. Of equal importance, however, is the mobilization aspect, citizens have to be mobilized and recruited in order to be able to participate. It is in this regard that limiting access to the media for political campaigns for political parties hurt their ability to recruit or gain supports of voters and enable the parties realize their objectives.

How to get complete project materials


Step 1: make payment of N2,000 to the below bank details


NAME:                       TITUS AYANI SOLA
BANK:                       FIRST BANK PLC
ACCT NO:                  3111741042
ACCOUNT TYPE:       SAVINGS
AMOUNT:                  N2000

NAME:                       TITUS AYANI SOLA


BANK:                       GTB BANK
ACCT NO:                  0262412831
ACCOUNT TYPE:       SAVINGS

STEP 2: AFTER PAYMENT SEND THE PROJECT TOPIC AND YOUR EMAIL ADDRESS TO 08063666753

CLICK ON THE IMAGE BELOW TO REQUEST FOR MATERIAL
Updated: 30th January 2019 — 11:21 am

Leave a Reply

Your email address will not be published.

20 + = 26

Welcome to Jollertex Computer © 2019 Frontier Theme
Translate »