FACTORS AFFECTING SALES IN MARKET(CASE STUDY OF ILORO MARKET ILE-IFE OSUN STATE)

FACTORS AFFECTING SALES IN MARKET(CASE STUDY OF ILORO ILE-IFE MARKET OSUN STATE)

CHAPTER ONE

INTRODUCTION

background of the Study

This chapter presents issues related to Participatory Needs Assessment as was
conducted in ile ife area. According to Sonia BJ (2006), PNA is systematic
approach to setting organizational priorities in which trained evaluators and program
stakeholders share responsibility for all substantive and procedural decisions.
Participatory Needs Assessment (PNA) in ile ife area, practically included
assessment on awareness of the community to proper use of areas reserved for
business operations. It further discusses economic profitability as per proper use of
these areas. Also an highlight is made on environmental conservation with regard to
proper use of areas reserved for business operations. Methodology and tools used for PNA in ile ife area are also discussed in this chapter. However, findings of
CNA are also revealed at the end of this chapter.

Participatory Needs Assessment was done aiming at identifying needs of the
businessmen and women of iloro market. For quite a good number of years
now, businessmen and women of loro market were faced with hardships in
their daily undertakings. They were specifically faced with low sales that affected
their income despite continuing paying taxes as required. Also they were faced with
unclean environment surrounding their market that degraded their commodities and
sometimes caused threats of diseases.

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Updated: 24th October 2018 — 9:03 am