EFFECT OF SOCIAL NETWORKING SITES ON ACADEMIC PERFORMANCE

CHAPTER ONE

INTRODUCTION

Background of the Study

Social networking websites are currently being used regularly my millions of people. The use of social networking sites has been widespread that they have not only caught the attention of academic and industry researchers worldwide but also us, in particular. Social networking sites are now being investigated by numerous social science researchers and an increasing number of academic commentators are becoming more and more interested in studying Facebook, Twitter,and other social networking services, because of their probable impact on society.While the social networking sites have the same key aspects, the cultures and responses around them that become apparent are varied. Most sites help strangers connect with others based on shared personal interests, political and economic views, or simply recreational activities.Some sites accommodate distinct viewers, while others attract people based on similarities, such as common languages or shared racial, sexual, religious or nationality-based identities.Nonetheless, social networking sites have only one common goal. It is to encourage new ways to communicate and share information.Many students have been blaming various social networking sites for their steady decrease in grade point averages. This emergent phenomenon aroused us to look into social networking sites and why they affect fellow students‟ academic performances.