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Category: MASS COMMUNICATION

ASSESSMENT OF MASS COMMUNICATION EDUCATION AND TRAINING IN NIGERIA UNIVERSITIES: A CASE STUDY OF FOUR UNIVERSITIES IN EKITI AND ONDO STATES.

Abstract This study was undertaken to assess the training that students of mass communication receive in Nigerian universities. That is, carefully identifying the areas of strength and weakness of the various mass communication training programmes in these Universities, and to see whether the nomenclature of their degrees has any bearing on the designing of the […]

THE INFLUENCE OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA YOUTHS

CHAPTER ONE INTRODUCTION   BACKGROUND OF THE STUDY This study is on The Influence Of Western Television Programmes On The Cultural Values Of Nigerian Youths using Caritas University Students as a case study. The term culture has been defined differently by different people. The different definitions attached to culture are based on the differences in […]

THE EFFECTS OF UNETHICAL PRACTICES IN ADVERTISING: (A CASE STUDY OF VITAFOAM IN NIGERIA)

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99).   Bovee and Arens (1985) gave a more widely accepted definition of advertising as […]

THE ROLE OF BROADCAST MEDIA IN MOBILIZING WOMEN FOR POLITICAL PARTICIPATION

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY         Women constitute a critical segment of the Nigeria population. They are active in the agriculture and economic sectors of the society and have also contributed immensely to the decolonization and general development of this great country. Women struggles date back to the 19th century when […]

THE IMPACT OF PHONE-IN PROGRAMMES: A STUDY OF SOUL MENDER” ON GRACE 95.5 FM LOKOJA, KOGI STATE

CHAPTER ONE INTRODUCTION                 BACKGROUND OF THE STUDY Communication is said to be the life blood of every society. There is therefore a need to know what communication is all about. Communication as a discipline has continued to attract new definitions from time to time so that no single definition is accepted by scholars interested in […]

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