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THE IMPACTS OF ELECTRONIC MEDIA ON ACADEMIC PERFORMANCE OF FEMALE STUDENT

CHAPTER ONE

INTRODUCTION

Background of the study

The sole effort of mankind in this social life is to learn more about the facilities and bounties of life spread around her, to know them weigh them and make the most of them. Women could not appreciate very well the blessing of life without deep insight into their origin, use and mechanism, and all this then was not possible without the electronic media. The electronic media not only give her light but enlightenment, also facilitate her through a specific mechanism to reach to the peak in her social life, beyond clouds, cross the surface of earth and to very depth of the seas. It is now a universal truth that T.V and other means of electronic media is a powerful source of not only providing information but also educate and entertain the masses. While scientific research also proved the fact that T.V certainly some impacts either good or bad (Jennifer 2008).

According to Berkowitz & Rawlings (1963) “Electronic Media” can be define those communication means based on electronic or electromechanical means of production and most often distinguished from print media. The main electronic sources used by general public normally include radio, television, sound recordings, video recordings and internet. It indicates the primary means of communicating with large group of people. There are four basic functions of electronic media which generally include to inform, entertain, educate and the most important to influence public opinion. They further argued that 20th century is heavily dominated by communication technology. The main mean of mass communication grew in succession as the century unfolded. Motion pictures arrived on scene in the first decade of this century. Regular radio broadcasts started in 1920s. Television entered the arena in 1940s, followed by cable television in 1950s, and satellite television in 1970s. Lastly the personal computer gave access to Internet in 1980s. It transformed the interconnected computer networks through World Wide Web by the 1990s.

 

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Updated: 21st July 2017 — 11:34 am

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